It’s easy to feel transported when standing at the intersection of Chocolate and Cocoa Avenues. More than the center of a chocolate-production empire, this 114-year-old company town reflects the utopian vision of its founder, Milton S. Hershey. A groundbreaking industrialist who brought milk chocolate to the masses using adapted Swiss techniques and modern sales strategies, Hershey aspired to build a civilized and self-sustaining community where residents could enjoy the fruits (and profits) of the cocoa bean.