In his 2009 book, Born to Run (Vintage, 2011), Christopher Mc-Dougall examines the centuries-long extreme-running culture of Mexico’s Tarahumara people. On rugged trails threaded across the Sierra Madre, runners cover hundreds of miles at a stretch. The secret to their stamina? Iskiate, a drink made from soaked chia seeds. With the rise of Chia Star, first launched in 2012, Morris County–based wellness entrepreneur Sara Erb intends to popularize this tiny powerhouse closer to home.
